Three Generations at Hotel Alpenflora

Paula and Paul

Our family has run Hotel Alpenflora in Castelrotto for three generations. Grandmother Paula has much in common with her grandson Paul, although they are separated by an entire century. Just like his grandmother, Paul is a connoisseur who enjoys fine food and exclusive drinks, who is gifted in music, and enjoys entertaining his guests. He also shares his granny’s love of his hometown Castelrotto and activities in nature.

Impressions

Wellness Hotel Alpenflora in Kastelruth - Seiser Alm - Südtirol.

Knautia arvensis

A Heritage of Hospitality

From 1912, the landlady of the hotel Alpenflora was Paula, who played the zither and entertained guests with her talents, charm, and hospitality. She was also known for her delicious dumplings and sweet sparkling lemonade, which was popular not only among the locals. Guests of the hotel enjoyed the original atmosphere and the attentions of their hostess.

Helga Takes Over

In 1949, Paula’s daughter Helga took over management of Hotel Alpenflora, together with her husband Gottfried. At the time, South Tyrol slowly became discovered by tourists as a holiday destination. Helga's huge vegetable garden was one reason for the success of the hotel in these tough times, as it guaranteed tasty and fresh ingredients. The hotel’s fine food was much appreciated by the VIPs of the era – among them the renowned filmmaker Luis Trenker.

Merano Meets Castelrotto

Next, a private love story between two (with four little ones – Cornelia, Raffaela, Philipp, and Felix – to follow) is also the beginning of a professional success story. Martha Margesin, who came from the region of Merano, and Paul from Castelrotto take over the hotel and turn the Alpenflora into a booming enterprise. The chapters of the story include four complete renovations and a transformation from a simple accommodation into a sophisticated 4-star hotel, on which the couple can now look with pride and dignity. Alpenflora: The first 100 years